Is advertising a great or terrible thing? What are the pros and cons of numerous kinds of advertising? marketing techniques have shifted in the last decade to use social media as a number one advertising platform. With these modifications and competitive marketing campaign techniques, ads have made their way into our digital lives-huge tech organizations tune our every move and bombard us at every nook.
Advantages
Promotes the Business
This is the first and foremost benefit of advertising, for which most of the advertising is done. When a business advertises itself, it comes in the eyes of people. Those people may contain potential customers, which buy products and services from that business in the future. So, this way, business makes new customers, and my marketing itself successfully a business can profit massively with a short investment and long-term benefits.
Introduction of new products
Advertising plays a vital role in introduction of new products. Let’s say a popular company launches a product, how can its customers get to know about it? The answer is through advertising. If a business launches a product without marketing it, it is doom to fail, because nobody will know about it.
However, this is not limited to new products, businesses also advertise existing products, which they feel, customers do not know about.
Expansion to a new market
When a business expands to a new market, the potential customers for that marketing in most cases don’t know about the business. For a business to reach its customers in new market and to establish itself, it needs to advertise itself. Think of a clothing brand which is successful in United States, but it wants to expand to a new market of Spain, what will it do, so that the people in Spain get to know about it quickly, advertising locally here is the best solution here.
Increased Sales
Every business has one aim, that is to generate as much profit as possible. And for doing that they need to sell their product or service to maximum number to people. And to reach maximum number of people advertising is done. Advertisement enables mass manufacturing to goods and increases the quantity of sales. In other words, sales may be accelerated with extra expenditure on advertising and marketing, with each growth in sale, selling expenses will decrease. You might have ever experienced that when a child watches an ad on television, and get attracted by the toy or item shown, he then asks for it continuously, even when he forgets about it, when he watches the same ad again, he remembers it and cry for it again. This way, by advertising businesses attract potential customers, and sell their product to maximum people.
Fights Competition
When two businesses sell the same product, then there is a competition between them, that which one of those will sell the most and become market leader. Advertising is a great way to fight competition, because this way you’re reaching to more people, hence converting more customers. Even if a person is customer of the competitor, through advertising he might be tempted to try your product, and if you provide better quality, congratulations you converted competitor’s customer to your own.
But here’s a catch, only better-quality product isn’t enough for converting the customer, it’s the whole look of your company. This includes packaging, store decorations, social media page design, and even your design of invoice. But we have got a solution for that as well, Olabooks is a great application for making invoices, it not only provides a good-looking invoice, but also provides the business the peace of making and generating them. So, visit now at www.olabooks.com for creating your very own minimalistic and good-looking invoice with just few clicks.
Disadvantages
Is an expensive function
One sturdy objection to advertising is that it is a very expensive function. Television channels, magazines and other mediums of advertising can be very costly, burdening the cash flow of a business. Sometimes, advertising does not bring expected returns and in worst case scenario, a business might even fail to bring enough returns which it spent on advertising. It is also an indirect cost added to distribution expenses. When a business heavily advertises its product, then it may need to increase the product price for significant returns.
Creates Monopoly
Large companies often have surplus budget for marketing and advertising, while small businesses selling the same product might not have the same benefit. These large corporations can advertise their products heavily on every platform and can remove any competition from the smaller companies. This creates a monopoly by the large companies, where they come in eyes of every potential customer, while smaller business selling same product stays deprived of customer base.
Misleading Claims
This often happens that a business makes misleading claims about its product, but in reality, the product does not come even near the expectation. Customers might get scammed, by showing false claims and information, and they lose money, or get a product that is not value to money. Sometimes advertisers picturise their product with the best and purest quality product on market, by often claiming “100% pure material name,” but actually it might be inferior quality and not as pure as quoted.
Creating unnecessary desires
Businesses when sometimes promoting their new inventions, try to create desire for their product by stating that it is absolute need in one's life, or by saying that the viewer is missing out on something. This type of advertising can create temptation in viewer to buy the product even if he does not actually need it, causing the viewer to spend money on unnecessary purchases. The product might not be in affordability of the viewer but by creating an unfulfilled desire, viewers might get unhappy about not being able to buy it, or they can even spend their saving on something that can be useless to them.
This can also promote the use of dangerous products and create their demand, for example a makeup item that can be harmful for the skin.
.jpg.jpeg)
